Corporate Blogging

Corporate blog is published and used as a marketing communication tools. Nowadays, a lot of companies create blog for public to view their companies. Corporate blog is common for large company and it also act as a public relations tools or communication channel since they allow public to leave comment. Company often uses blog to introduce new products or services, explain and clarify policies, or react to public criticism on certain issues. “Blog” is now a new company website, it is more than a homepage of a company’s website and it is more personal because they are written by outside people and in conversational tone of voice. CEO, employees and other internal user can easily update the blog without knowledge of programming or professional web layouting. Blog create an easier and straight forward way for company to communicate with public, and public can provide feedback to company directly.
The official Google Blog is the top rating corporate blog around the world. They use blog as a public relation tools effectively. They introduce new products or services and information about the company in their blog post. Google blog talk lots about their company policy and how their company operates. They also explain the new policy and the impact of issue in the world to their company. They get reader’s feedback from the comments in their blog and improve their web. They even involve in education on providing school a tools for learning. Google even teach reader new knowledge about the world technology.
The Pros and Cons of Corporate Blogging:
Pros:
1) Dialogue with consumers
2) Regular turnover of content to give consumers reason to return
3) Seen to be embracing Web 2.0
4) Search engine visibility
5) Requires little budget input

Cons:
1) Time consuming activity, keeping content fresh and updated
2) Legal minefield, privacy concerns
3) Lack of control vs. over-moderation
4) Sourcing relevant “voice”/blogger
5) Hard to measure ROI

E-Goverment in Malaysia

E-government, also known as online government, is the combination of use of the information technology and E-commerce in which to provide individuals or organisations with more convenient and easy access to government’s information and services.
In Malaysia, our government is also adopted E-government. It will improve the government operation as well as the delivery of services to the citizens.

Currently, there is several application of E-government in our country. One of the most common applications is the E-filing. This is an online system introduced by Lembaga Hasil Dalam Negeri (LHDM) which allows the residents to submit their income tax details through online. E-filing serves as an alternatives method to the manual tax return form. This speed and ease the tax payment procedures.

Additionally, E-perolehan transforms the traditional manual procurement process in the government machinery to electronic procurement online. This allows suppliers to post their products or services over Internet and manage the order as well as payments from government agencies through Internet. Furthermore, citizens can also renew their road tax or their driving license through online by using E-government application.

E-government brings us lots of convenience. However, there are still some limitation and loop holes:

1) Authenticity and security
Many citizens do not trust on the transaction made online.

2) Language barrier

Most of the E-government site is based on Bahasa Malaysia. Some citizens may face those language problems when they wish to conduct some transaction through E-government.

3) Lack of public awareness
The implementation of E-government is not so popular and most of the citizens are not aware of it.

4) Technological limitation

There is lack of knowledge and technology to conduct E-government by the citizens.

In order to overcome all of the limitations, government should promote and acknowledge the citizens regarding the E-government system. This can be done through TV and radio so that citizens are aware of the application. Moreover, citizens must be educated to use the E-government systems.

Other than that, government should simplify the procedures in access to the E-government application. There must be clear and easy steps to guide the users, especially to those new users.

In order to eliminate the language problem, the government should provide different version of languages which enable the users to choose their preferable languages.